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The use of raw materials in their texture, their finishing and their staging gives a sober and authentic character for the environment. Thus they seem to be the ideal background of all installations and artistic objects that punctuate different spaces.

The chosen furniture is exclusively contemporary and visually minimalistic in order to avoid crowding the space which allows the materials to interact with lighting and artworks. The fully opened bathroom allows throughout its transparency  the diffusion of visual glimpses not only across the room, but also the panoramic view through its large bay windows. The “solid surface” is widely used in the room, as well as in the bathroom whether through its cladding (walls and floor) or its sanitary wares, which introduce a finishing colour.

In the same Museum concept, the headboard is entirely designed in back lit solid surface as it has been perceived as an artwork. In addition. engraved Arabic calligraphy was used to bring an arabesque touch to the space which is enhanced by lights.

The choice of materials is focused on a fairly original concept, which seek an uncommon  effect of material such as matt solid surface, and acrylic paint that is lightly textured on a natural wooden stand, or a vinyl woven floor covering.

Furthermore, in a city that has long valued overly elaborate design schemes, minimalist interiors still present a fair amount of novelty value.  So, the extreme simplicity of the Hotel JAL Tower’s entrance area may initially feel quite foreign to those that are used to Dubai’s more dense design style, but it is highly refreshing nonetheless. This is our approach. The owner could have gone to any number of bigger companies to get their design, but the mentality of most firms in Dubai right now is to over-design five-star hotels. Our approach is to be very simple.” To keep the design as straightforward as possible,  Draw Link worked with a limited but rich palette of materials, and played with texture and lighting to introduce richness and depth.  “Lighting is very important in all our concepts. Effective lighting helps to add value to certain materials,” said Chennoufi.

In Indothai, the hotel’s 100-seat Asian restaurant and bar, original, handcrafted items from all over Asia combine to create an authentic ambiance that also manages to retain sense of modernity. The restaurant is brimming with traditional statues, intricate pieces of art carved from wood and stone, and dramatic, dried out trees that have been sprayed-painted in white. “It creates an authentic ambiance, but at the same time its not rustic or old-fashioned,” said Chennoufi. “It is not that traditional Asian aesthetic that you see everywhere else. The restaurant is open but we created sub-spaces, without really dividing them up. Spaces are divided by the works of art, which are semi transparent.”

The property is also home to Benkay, a unique Japanese outlet located on the top three levels of the hotel.  Each level of the restaurant specializes in a different type of cuisine: authentic Japanese, sushi and Teppan Grill. The restaurant is home to the largest ever space dedicated entirely to Teppan Grill tables.
With its panoramic views of Sheikh Zayed Road, and lofty location on the 49th, 50th and 51st floors, Benkay is another of the Hotel JAL Tower Dubai’s signature elements-and like the rest of the design, is a reminder that JAL is a Japanese company, and proud of it.

The abundance of glass, from the translucent lift to the see-through railings, enables a play of perspectives and impressive views. The sophisticated interplay of transparency and colours creates a fascinating atmosphere throughout the hotel and, in combination with the natural lighting from the skylight, a clear feeling of space.